
The Press Release:
The Toy Association™, the leading industry trade association representing more than 800 manufacturers, retailers, licensors, and related organizations involved in the toy and youth entertainment industry, and the Jacob K. Javits Convention Center, a world-class facility in the heart of New York City, announced a five-year partnership for Toy Fair®, the largest toy, play, and youth entertainment marketplace in the Western Hemisphere. This shared commitment provides long-term certainty for the global toy industry to set its business calendars and plans for the coming years.
Following the 121st Toy Fair, taking place February 20 to 23, 2027 at the Javits Center, the show will be held on the following dates: February 26 to 29, 2028; February 24 to 27, 2029; February 23 to 26, 2030; February 22 to 25, 2031; and February 21 to 24, 2032.

The announcement follows a comprehensive strategic evaluation by The Toy Association that included open feedback, candid discussion, and broad collaboration to align the long-term timing and location of the event across key stakeholders representing the diverse constituents within the toy industry. Through this process, a clear consensus emerged after all options were carefully evaluated: a four-day, February show in New York City remains the preferred timing and location for Toy Fair.
Continue reading The Toy Association & Javits Center Announce “Toy Fair” Dates Through 2032