The Press Release:
The Toy Association’s 120th Toy Fair® brought the global play community to New York City’s Javits Convention Center from February 14 to 17 to increase holiday orders, build business connections, and explore the latest trends and innovations in toys and play. The largest toy show in the Western Hemisphere was filled with discovery — where retailers sought out future bestsellers, media uncovered the hottest new products, and exhibitors connected with key partners critical to long-term growth. The global event also delivered an engaging lineup of educational programming that empowered attendees with actionable insights, while networking and business opportunities reinforced the industry’s collaborative spirit.

“There are moments that happen only at Toy Fair: Across every aisle and event, we saw partnerships taking shape, orders being placed, forecasts being raised, and media coverage unfolding on the spot,” said Greg Ahearn, president & CEO of The Toy Association™, producer of Toy Fair. “There is simply no substitute for convening the global toy community face-to-face to exchange insights, strengthen relationships, and align on opportunity. Toy Fair represents the most efficient, productive four days of the entire year. Nowhere else can you meet with the world’s largest manufacturers and within five minutes be touring through hundreds of new product introductions looking for the next big thing. The level of international participation and meaningful business activity reinforces the show’s role as the premier marketplace, driving growth across categories and regions. The ideas and partnerships launched here will influence what families see on shelves and screens for years to come.”

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