The Press Release:
In response to a comprehensive evaluation of marketplace shifts and thoughtful consideration of the many constituents served, The Toy Association® Board of Directors announced today that the next Toy Fair® (aka the North American International Toy Fair) will take place in the first quarter of 2025, with March 1 to March 4 secured with the Javits Center in New York City. Following the 2025 event, Toy Fair will move to January at the award-winning New Orleans Ernest N. Morial Convention Center. The confirmed dates are: January 17-20, 2026; January 9-12, 2027; and January 15-18, 2028. The Toy Association and its board conducted an extensive national search to determine these dates and locations as the best available fit for the toy community in the upcoming years.
“Prior to the pandemic, we heard repeated calls that changing manufacturing lead times and retailer buying patterns demanded a shift of the iconic tradeshow’s timing from February into an earlier fall timeline. These factors and similar research findings were accelerated by the pandemic and as a board we were responsive,” said Aaron Muderick, chairman of The Toy Association and founder of Crazy Aaron’s. “Now, behaviors and inputs have returned to more traditional views that Toy Fair’s key audiences find the most value in a North American trade event taking place in the first quarter of the year, ideally mid-January. We have again listened and responded by crafting an optimal pattern based on the needs of those we serve.” Continue reading Breaking News: Toy Association Announces Dates and Locations for Iconic Show→
It’s been more than three years since the banner emblazoned with the words “Toy Fair” have hung in the Javits Center and welcomed toy industry representatives along with select press and influencers and I am happy to report that it has returned and begins today. For four days this will be the place to learn what is coming out from some of the most amazing toy companies that are in business and since this is a trade show, the general public will not be able to participate. The PiercingMetal website has been attending Toy Fair since 2011 and then expanded the level of coverage over to “The Chronicles of Piercing Ken” for good measure. These days I like to use the voice of the Ken Pierce Media site when it comes to happenings that are going to be covered by each of the sides of our creative coin. To be honest I am not sure what changes will be in place for the events return but I am excited to be doing my 11th one. The pandemic prevented this from happening in 2021 and 2022 and while this used to take place in February, its been moved to September and well…here we are.
As you read this I am already on my way to the Javits. It’s a loaded few days with appointments and catching up with our long-standing toy reps and like I said…excited to return. All I can promise is lots of photos, editorial and some videos for all of the social media feeds and the websites. It’s go time.
As previously documented, the PiercingMetal website was in attendance for the 2022 edition of the famed New York Comic Con. To help laud the upcoming 2023 event, the photographic part of the coverage was compiled into YouTube videos that have been collected HERE.