Category Archives: From The Editor

Updates from the Media Command HQ.

From The Editor

The Toy Association Cancels Toy Fair 2022

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The Press Release:
The Toy Association, producer of Toy Fair New York, the largest toy, play, and youth entertainment marketplace in the Western Hemisphere, has announced the cancellation of Toy Fair New York, originally set to take place, February 19 to 22, 2022 at the Javits Center in New York City.

“Key to our efforts these past two weeks has been the balance of some 700 remaining committed toy manufacturers saying they need and want Toy Fair 2022 to build their businesses, weighing that against those departing and seriously on the fence, and needing to provide a sufficient quantity and quality across the retail buying community necessary to deliver a positive experience,” said Steve Pasierb, President & CEO of The Toy Association. “As that balance has shifted, we are obligated to make the best decision in everyone’s interest no matter how heartbreaking for so many and potentially damaging some business’ future prospects. The wide range of other events that occur across New York City during Toy Fair week are now also impacted.”

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From The Editor

Toy Fair New York Remains a “GO” for February 2022

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The Press Release:
The Toy Association, with the support of hundreds of exhibitors, buyers, and key governmental agencies, expects to safely host Toy Fair New York at the Javits Center from February 19-22, 2022.

“Hundreds of small and midsize toy & play companies, entrepreneurs, and inventors across North America depend on Toy Fair New York for access to the market and new opportunities,” said Steve Pasierb, president & CEO of The Toy Association. “Many have been looking to the 2022 show to help their businesses recover from the negative impacts of the past two years of the pandemic. While international attendance will be down, and some major players do not plan to be present, Toy Fair New York is still set for the second half of February.”

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From The Editor

Ken Pierce Media’s Cross-Brand Year End Overview For 2021

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Greetings my friends, it seems as though its time to once again share one of those website overview narratives as we head away from 2021 into a hopefully much better 2022. While it was clear that 2020 was a very difficult year for everyone, there were only some measures of improvement over the course of 2021 but that would find some people thinking outside the box a little bit more and doing things that they never envisioned themselves doing. I’m speaking about work and keeping creative in very uncertain time for the most part. This leads me to share that instead of doing an overview on PiercingMetal and then on Piercing Ken I will now be briefing the readership audience right here because we now have another website to discuss in Ken Pierce Media as well. I will start with the place it all began and since this is the first time putting it all together this will be shorter than in previous years.
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From The Editor

Presenting Our “Reddit Recap” For 2021

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This narrative is a new kind of broadcast for me and is going to share one of the year-end rundowns that was received. I don’t know how many of you use the Reddit network but I’ve been signed up for a couple of years now and will admit that I’m still a bit of a novice. That being said, here are the screen grabs of the rundown from last year. I hope you enjoy it. I like their notion of looking back and moving forward in their service.

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From The Editor

Alexa Internet To Be Sunset In May 2022

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The Announcement:
We will be retiring Alexa.com on May 1, 2022 – Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more. We have been proud to serve you as customers.

Thank you sincerely,
The Alexa.com Team
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