The Announcement:
We will be retiring Alexa.com on May 1, 2022 – Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more. We have been proud to serve you as customers.
Thank you sincerely,
The Alexa.com Team
This part was culled from their Q&A on the notice.
Q: How do I export data from Alexa.com?
A: We offer several data exports. Please see this FAQ for more information: How can I export Alexa’s data?
Q: Can I buy a new subscription?
A: No, Alexa.com stopped offering new subscriptions on December 8, 2021 UTC. Customers with existing subscriptions will continue to have access to their subscriptions until May 1, 2022 UTC.
Q: What will happen to my existing subscription?
A: Existing subscriptions will remain active until May 1, 2022 UTC. After that, customers will no longer have access to Alexa.com.
Q: Will I be charged for my existing subscription?
A: Yes, the last subscription billing date will be prior to April 1, 2022 UTC. Customers will continue to have access to Alexa.com until May 1, 2022 UTC.
Q: Can I delete my Alexa.com account?
A: Yes, please refer to How do I delete my Alexa.com account?
*** end of announcement ***
Ken Pierce Media Thoughts: Since I’ve been using the Alexa service for both the PiercingMetal and “The Chronicles” of Piercing Ken websites for many years, I felt that sharing the news via our still growing KPM side of the fence was the most appropriate. That being said, I will be rather sad when Alexa finally sunsets in May since I am a numbers person and have kept a running track at points of the year to see where the brands were in terms of the Net and how we fared against similar competing outlets. Generally speaking if your numbers were low you were doing great while if they were higher you were getting less traffic. Think of it like a Top 10 list where “10” is the least and the number “1” spot the very best. Like any statistical measurement there was good and bad with Alexa but overall it was one of the more reliable resources out there. If you had a super high number you were not getting as much traffic to your medium as those who had a lower number. The more social media engagement you have always helped raise your Alexa ranking and this is why I’ve often reminded our own audience that we need them to support and engage with the content being served up. I should point out that I’ve also demonstrated how Alexa worked on websites I was reworking for clients and the difference in their presence numerically was outstanding to say the least. At the time of this writing I don’t know which measurement will follow and be any form of reliable but I will miss checking my Alexa ranking for my spreadsheet very much. What about you readers who are tech nerds like ourselves? What do you think about the eventual sunset of this resource? Chime in down below in the comments section. See you next time.
Official: http://www.alexa.com