The Open Letter:
Dear Toy Friends and Colleagues,
I’m writing to you today not just as the chairperson of The Toy Association’s Board of Directors, but as someone deeply embedded in this industry, just like you. Our board is a mosaic of twenty voices from all facets of the toy world: manufacturers of various sizes, retailers, licensors, sales representatives, and more. Though our perspectives may differ on specifics, our common goal is unwavering: the prosperity of the toy industry and the growth of our businesses through healthy play.
Feedback received is that last week’s Toy Fair® was a resounding success, testament to the strength and unity of our community. Beyond the bustling trade show floor, it was a hub for learning, networking, and celebrating the vibrant creativity that propels our industry forward. If you haven’t already, please share your feedback by completing the email survey.
Feedback, not nearly as positive, was also received about future January show timing and relocation of Toy Fair away from New York City. In 2022, in response to consistent decade-long industry feedback and further fueled by unique challenges posed during the pandemic, Toy Fair was shifted to the fall with a goal of aligning to evolving dynamics in the industry. However, as it became clear that travel and business behavior was returning to more historical patterns, new feedback was received that would result in a tradeshow returning to the beginning of the year, ideally in January. Because the newly requested timeframe could not be accommodated in our current location, a comprehensive nationwide review of cities was launched for a site that could host us in January.
Continue reading Updated Toy Fair Scheduling News To Members From The Toy Association
