The PiercingMetal outlet was recently on point for the inaugural edition of “The Play Date” which is a collaborative effort from The Toy Insider, The Toy Association and The Toy Book. You can peruse our observations over on the website by clicking HERE.
Hey friends its nice to be back here with another announcement about something that we are getting involved in here at the Ken Pierce Media Command HQ. Now you’ve probably seen the announcements about the annual Toy Fair event being cancelled for 2021 and 2022 and now is set to take place at the end of this year. The change of the timing has it happening very close to the New York Comic Con and that is going to be interesting in terms of time to devote to get the maximum intel from each of the events but I digress. Today is an event called “The Play Date” and its done care of the fine folks at The Toy Association with the Adventure Media and Events team as well. The latter group are behind The Toy Insider and The Toy Book and I’m happy to share that right after this notice is published that I will be making my way there to explore it all. Now I realize that there might be a few of you out there who don’t actually know what “The Play Date” is and let me reshare the original announcement that I ran HERE. That should bring you up to speed while I am tossing the mobile and the chargers and all the camera stuff that I will need to be spending a sure to be exciting day of media. Oh yeah and in case you didn’t realize I am attending as press.
Continue reading Today: The Toy Association and Adventure Media’s “The Play Date” @ 360 Madison
The Press Release:
The Toy Association, the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages, and Adventure Media & Events, publisher of industry-leading media outlets the Toy Book and the Toy Insider, announced today a partnership to deliver a one-of-a-kind “play date” in March 2023 that will give media, investors, and the influencer community direct access to the toy companies, brands, and products that will be hot throughout the year, including spring and summer launches and a first look at the hottest toys for the coming holiday season.
“As the producer of Toy Fair – the toy industry’s most iconic and comprehensive play-focused experience for more than a century – The Toy Association is continuing its long-held tradition of unveiling the latest trends and hottest products in Q1, even as Toy Fair shifts from its former February dates to a new fall time frame,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “We are happy to partner with Adventure Media & Events to give toy brands the opportunity to spotlight their key drivers for holiday, and to provide media and trend-spotters with a first-look at the products that will be driving consumer toy purchases through holiday 2023.”
Continue reading The Toy Association & Adventure Media and Events Partner To Create “Play Date” Showcase