The Press Release:
The Toy Association, the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages, and Adventure Media & Events, publisher of industry-leading media outlets the Toy Book and the Toy Insider, announced today a partnership to deliver a one-of-a-kind “play date” in March 2023 that will give media, investors, and the influencer community direct access to the toy companies, brands, and products that will be hot throughout the year, including spring and summer launches and a first look at the hottest toys for the coming holiday season.
“As the producer of Toy Fair – the toy industry’s most iconic and comprehensive play-focused experience for more than a century – The Toy Association is continuing its long-held tradition of unveiling the latest trends and hottest products in Q1, even as Toy Fair shifts from its former February dates to a new fall time frame,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “We are happy to partner with Adventure Media & Events to give toy brands the opportunity to spotlight their key drivers for holiday, and to provide media and trend-spotters with a first-look at the products that will be driving consumer toy purchases through holiday 2023.”
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