As referenced some months ago, the Toy Fair will be returning to the Javits Center this September and I am happy to share the news that the PiercingMetal outlet will be returning as a member of the press once again. Our approval was just received and is discussed on the website in a post found by clicking HERE.
The Press Release:
The Toy Association, producer of Toy Fair New York, the largest toy, play, and youth entertainment marketplace in the Western Hemisphere, has announced that the 118th edition of the show will take place at the Jacob K. Javits Convention Center from September 30 to October 3, 2023 in New York City.
As previously announced, The Toy Association’s Board of Directors, comprised of executives from companies of all sizes, made the decision to shift the tradeshow’s timing to fall from February based on a number of factors, many of which were accelerated by the pandemic. These factors include, but are not limited to, extended lead-times in production supply chain and sourcing and evolved retailer purchasing cycles. The findings were gleaned from multiple member surveys and research work done by consulting firm mdg as part of a multi-year long process to “reimagine” the future of Toy Fair.
Continue reading This Just In: Toy Fair New York Set to Take Place September 30 to October 3, 2023
The Press Release:
The Toy Association, producer of Toy Fair New York, the largest toy, play, and youth entertainment marketplace in the Western Hemisphere, has announced the cancellation of Toy Fair New York, originally set to take place, February 19 to 22, 2022 at the Javits Center in New York City.
“Key to our efforts these past two weeks has been the balance of some 700 remaining committed toy manufacturers saying they need and want Toy Fair 2022 to build their businesses, weighing that against those departing and seriously on the fence, and needing to provide a sufficient quantity and quality across the retail buying community necessary to deliver a positive experience,” said Steve Pasierb, President & CEO of The Toy Association. “As that balance has shifted, we are obligated to make the best decision in everyone’s interest no matter how heartbreaking for so many and potentially damaging some business’ future prospects. The wide range of other events that occur across New York City during Toy Fair week are now also impacted.”
The Press Release:
The Toy Association, with the support of hundreds of exhibitors, buyers, and key governmental agencies, expects to safely host Toy Fair New York at the Javits Center from February 19-22, 2022.
“Hundreds of small and midsize toy & play companies, entrepreneurs, and inventors across North America depend on Toy Fair New York for access to the market and new opportunities,” said Steve Pasierb, president & CEO of The Toy Association. “Many have been looking to the 2022 show to help their businesses recover from the negative impacts of the past two years of the pandemic. While international attendance will be down, and some major players do not plan to be present, Toy Fair New York is still set for the second half of February.”
Continue reading Toy Fair New York Remains a “GO” for February 2022
The Toy Association has decided to postpone the Toy Fair Dallas event until 2022. More about this over on “The Chronicles of Piercing Ken” by clicking HERE.
