Tag Archives: trade show announcements

Today: Toy Fair Returns @ Jacob Javits Center

toy fair

It’s been more than three years since the banner emblazoned with the words “Toy Fair” have hung in the Javits Center and welcomed toy industry representatives along with select press and influencers and I am happy to report that it has returned and begins today. For four days this will be the place to learn what is coming out from some of the most amazing toy companies that are in business and since this is a trade show, the general public will not be able to participate. The PiercingMetal website has been attending Toy Fair since 2011 and then expanded the level of coverage over to “The Chronicles of Piercing Ken” for good measure. These days I like to use the voice of the Ken Pierce Media site when it comes to happenings that are going to be covered by each of the sides of our creative coin. To be honest I am not sure what changes will be in place for the events return but I am excited to be doing my 11th one. The pandemic prevented this from happening in 2021 and 2022 and while this used to take place in February, its been moved to September and well…here we are.

As you read this I am already on my way to the Javits Center. It’s a loaded few days with appointments and catching up with our long-standing toy reps and like I said…I’m excited to return. I’m going to be looking for all of the superhero action figure stuff, the Godzilla and other assorted Kaiju coolness and anything relating to the almighty KISS who you might remember will be ending their career in early December. All I can promise is lots of photos, editorial and some videos for all of the social media feeds and the websites. I’ll put a link down below for you to be led to all of our coverage posts as they populate but I ask that you be patient since it will most likely be a metric ton. You’re going to want to follow a bunch of the accounts listed on both PiercingMetal‘s and Piercing Ken‘s social media platforms to keep up. The hyperlinked text will launch the respective Linktree. Now, without any futher adieu. It’s go time.

For PiercingMetal and Piercing Ken Toy Fair 2023 Posts Click HERE

Official: http://www.toyfairny.com

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Trade Show Update: PiercingMetal Is Approved For Toy Fair 2023

As referenced some months ago, the Toy Fair will be returning to the Javits Center this September and I am happy to share the news that the PiercingMetal outlet will be returning as a member of the press once again. Our approval was just received and is discussed on the website in a post found by clicking HERE.

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NY NOW To Bring Dedicated Toy Destination To Winter Market

The organizers of the NY NOW Gifting Show have announced the inclusion of a dedicated toy section for the upcoming Winter Market. You can get all of the details over on “The Chronicles of Piercing Ken” by clicking HERE.

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NY NOW Owner Acquires Bulletin

The owners of the NY NOW show have revealed the acquisition of Bulletin. You can check out the press release about this news over on “The Chronicles of Piercing Ken” by clicking HERE.

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The Toy Association & Adventure Media and Events Partner To Create “Play Date” Showcase

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The Press Release:
The Toy Association, the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages, and Adventure Media & Events, publisher of industry-leading media outlets the Toy Book and the Toy Insider, announced today a partnership to deliver a one-of-a-kind “play date” in March 2023 that will give media, investors, and the influencer community direct access to the toy companies, brands, and products that will be hot throughout the year, including spring and summer launches and a first look at the hottest toys for the coming holiday season.

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“As the producer of Toy Fair – the toy industry’s most iconic and comprehensive play-focused experience for more than a century – The Toy Association is continuing its long-held tradition of unveiling the latest trends and hottest products in Q1, even as Toy Fair shifts from its former February dates to a new fall time frame,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “We are happy to partner with Adventure Media & Events to give toy brands the opportunity to spotlight their key drivers for holiday, and to provide media and trend-spotters with a first-look at the products that will be driving consumer toy purchases through holiday 2023.”
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