The Press Release:
The Toy Book, the leading trade publication serving the North American toy industry since 1984, has officially revealed the winners of its inaugural Pulse of Play Awards.

Timed with The Toy Book’s 40th-anniversary celebration, the Pulse of Play Awards celebrates the individuals, companies, and activations that shape the toy industry’s heartbeat and drive its pulse across toys, licensing, entertainment, and the overall business of play.

“The toy industry is a vibrant place powered by some of the most creative people on the planet, and that creativity transcends the toy department as it shapes experiences and other consumer products while intersecting with adjacent industries. Our inaugural Pulse of Play Awards recognizes hard work and the constant pursuit of excellence. We congratulate all of this year’s winners and look forward to honoring them in The BIG Toy Book, debuting March 1 at Toy Fair New York.”
James Zahn

— James Zahn, Editor-in-Chief of The Toy Book and Director of The Pulse of Play Awards
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